Outlook User Conference Training Design

Problem

With year one of the user conference under its belt, the VP of product management delegated the training sessions to his new manager of Training (me).

  • Survey results return with an overwhelming call for "more training" from tthe ~600 customers in attandance
  • No previous foundation for what training looks like at this user conference
  • Very little data existed from the first conference to rely on

Solution

After a comprehensive review of the data available, I took the following steps to design and implement a training strategy for the future of the conference:

  • Created heatmaps of the session times and their popularity
  • Interviewed VPs/Directors of Customer Success, Support and Sales to align priorities and define content strategy
  • Worked with my Instructional Designers to define and implement a session template and best practices
  • Increased data collection points to review post conference incudling:
    • individual session likert scale and open ended feedback
    • attendance by role
    • Showfloor kiosk scans for engagement

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